Monday, September 08, 2008

Frosted Moron Wheats

According to a commercial for Frosted Mini Wheats cereal, children who eat Frosted Mini Wheats for breakfast have proven to be 20% more attentive in school than children who skip breakfast.

Are these people even trying anymore? A kid who eats anything for breakfast is going to do better than a kid who eats nothing. If I ate a breakfast of Doritos and Hostess Cakes and washed it all down with a liter of Moutain Dew, I'd be more effective than a hungry kid.

How would you like to be the guy who has to approve the grant funding request for that research project? "We're going to feed a group of kids and starve a group of kids to see which group performs better in school."

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